From theory to practice
Reading and understanding the entire Google stack
Thanks to practical training, you will learn how to read and interpret the Google stack dashboards, gaining understanding of the principles of programmatic advertising, ad planning and analytics tracking.
Choose the course best suited to your needs
You can choose between basic courses, with more theory-based knowledge to help you better understand the different marketing vehicles and their specific characteristics, or more advanced courses, for those who already have some skills and wish to gain more independence in the management of their platforms.
Why choose the Google Marketing Platform?
Display & Video 360 is the GMP Demand-Side Platform, offering a centralized approach to managing advertising investments.
Campaign Manager simplifies the organization of ad campaigns, from planning to final reports.
With Search Ads 360, you can manage multiple digital campaigns on one platform, with complete purchasing, reporting and multi-channel attribution functions.
Data Studio is the data visualization and reporting tool that integrates with other products on the platform and other non-Google data sources.
Analytics 360 allows you to analyze and make sense of users’ online behavior using just one interface that features a collection of continuously-updated data
Tag Manager allows you to easily implement tracking codes and measure conversions without having to rely on the IT team.
Optimize 360 allows you to offer customized experiences to different groups of users to see which version performs best.
Studio allows you to design advanced types of creatives, such as rich media and dynamic creatives. The fact that it is directly linked to Campaign Manager makes it simpler to synchronize campaigns.