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Digital Analytics Revolution

New evaluations on web analytics tools

The disposal of Universal Analytics scheduled for 2023 in association with the decisions taken by some European Guarantors on the alleged illegality of Google Analytics, have led companies to reflect on the tracking tools available on the market.
For this reason – in addition to the introduction of UPA, Utenti della Pubblicità Associati – we have analyzed the different tools and possible solutions for companies to better understand this complex scenario.

Between regulatory compliance and business needs

Given the speed with which the digital scenario is evolving, companies are dealing first with the regulatory problem – which follows a calendar or introduces deadlines – and less with the medium-term effects on economic results, of which, perhaps, they are perceiving the entities only partially.

Today, the effects of a “shutdown” of the collection of Analytics data, without an extensive assessment of the pros and cons, can lead to substantial and prolonged side effects on the capacity of a company to make its business work better.

Digital Analytics Revolution

How is the world of digital analytics changing? In this paper you will find a reflection of UPA and a useful analysis that can give you all the elements to make informed decisions in a constantly evolving scenario between decisions of the European Guarantors, new agreements between the US and the EU and the disposal of tools such as Universal Analytics.

 

You can download the Italian version here.

PAPER

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2022

Digital Analytics Revolution

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2022

Digital Analytics Revolution

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