Between regulatory compliance and business needs
Given the speed with which the digital scenario is evolving, companies are dealing first with the regulatory problem – which follows a calendar or introduces deadlines – and less with the medium-term effects on economic results, of which, perhaps, they are perceiving the entities only partially.
Today, the effects of a “shutdown” of the collection of Analytics data, without an extensive assessment of the pros and cons, can lead to substantial and prolonged side effects on the capacity of a company to make its business work better.
Digital Analytics Revolution
How is the world of digital analytics changing? In this paper you will find a reflection of UPA and a useful analysis that can give you all the elements to make informed decisions in a constantly evolving scenario between decisions of the European Guarantors, new agreements between the US and the EU and the disposal of tools such as Universal Analytics.
You can download the Italian version here.