Project Description

Find out how Privalia increased their user base through CRO


Privalia is the number one online fashion and lifestyle outlet in Italy. It has customer preferred brands with discounts up to 70% off and new arrivals everyday. Its challenge was to increase its user base in Italy.

Services offered:

  • Paid search

  • CRO


We implemented highly specific campaigns in order to cover all of Privalia’s inventory and developed landing pages with ad hoc tools for managing A/B Testing from a CRO perspective. A total of 187 campaigns were put into effect for 10,630 ad groups which used 144,688 keywords.

The CRO tests excluded all existing Privalia members with subscriptions, in order to improve campaign performance. The tests included both small and large variations on layouts due to its impact on conversion.


Despite the competitive and saturated market, through advanced SEM management and CRO, we helped Privalia obtain lasting results. They won first place at the NC Awards in 2015, in the Search Marketing Category.

+6.9% Increase in User Base

+24% Conversion Rate Increase

-23% Decrease in CPA