Project Description

Find out how the #smeg50style contest we created for SMEG generated retro success


Smeg is a 60-year-old Italian brand and manufacturer of home appliances. Their challenge was to foster customer loyalty, boost user engagement online and increase the number of visits to the website for the launch of their new 50s style product line.

Services offered:

  • UX & Creative

  • CMS & Online Shop


For the #smeg50style project, we handled the creativity, content and internal implementation of the WCMS (Web Content Management System) with our Greenbox proprietary platform.

To commemorate Smeg’s new 50’s style product line, we created an interactive, fully responsive website optimized for social. Our online marketing strategy encouraged shared storytelling amongst the brand and users. An ad hoc digital strategy with tools such as Facebook Ads was used for the #smeg50style photo contest which involved a gaming platform built for social.


The #smeg50style photo contest has increased brand awareness and generated user engagement. There was an overall positive impact on website traffic.

This project won first prize at the Interactive Key Awards in the category Appliances, Computer Science, Web Services in addition to winning the special prize for Brand Storytelling at the CS Forum 2015.

+564% Page Views

60.000 Votes

+30.000 Social Interactions