Webranking wins BPER Banca’s performance media bid

The agency led by Nereo Sciutto won the bid involving several other media centers, securing the management of advertising investments with a focus on performance and strengthening the strategic partnership with BPER Banca.

Since 2020, Webranking has been a strategic partner of BPER Banca for SEO services and User Experience (UX/UI) consulting. In recent years, major projects have included the redesign of BPER Banca's website, the creation of a website for international audiences, and the revamping of the Banco di Sardegna portal, a regional credit institution within the BPER Group.

From 2023, the scope of strategic consulting expands further, thanks to the bid, to include the management of performance campaigns, alongside special social media projects linked to corporate initiatives and institutional collaborations, such as one with WWF.

Roberta Sanzani, Paid Media Director of Webranking: "We are thrilled to support the BPER Group, helping them achieve their goals through digital media. This new opportunity with such an important client contributes to solidifying Webranking as one of Italy's leading media agencies, and I am proud of the growth we have experienced in recent years. I can only thank BPER Banca for the trust in this challenging and, therefore, motivating project for the team."