Tik Tok Adv, between entertainment and performance

The power and growth of TikTok

We can help you integrate TikTok into your advertising strategy by reaching an ever-wider audience thanks to over a billion active users every month on the platform. TikTok can help you reach people at all stages of the funnel thanks to its ability to generate viral and original content and its precise and advanced targeting.

Our experience on the channel

Thanks to our experience in digital advertising, combined with a deep understanding of the channel's grammar, we can help you develop strategies on TikTok, whatever your goals may be. We are constantly updated on the latest news to create the ideal strategy that increases brand awareness and brand performance depending on the target audience.

The direct partnership with TikTok also guarantees us training and access to the most strategic product features, including those in beta.

How can we help you with our advertising services on TikTok? We create customized advertising strategies that include the selection of ad formats, campaign planning, and content optimization to maximize engagement and growth of your audience. In particular, we can help you to:

Plan a targeted strategy on TikTok
Identify the most suitable formats
Create auction campaigns considering the objectives present on the platform
Plan reservation campaigns with premium formats
Brand and Geo Lift studies
Access to BETA with the possibility to test new formats
Measure the real increase to evaluate the impact and effectiveness of campaigns on TikTok

The synergy with the creative area

Together with our creative area, we can support you in defining the most suitable creative idea to capture your audience's attention by leveraging sounds, music, and all the platform insights shared by TikTok or identified through channel, community, and trend analysis. We also proceed with scouting creators and selecting the most relevant profiles, managing relationships for negotiating advertising rights and supervising content production. We can help you, personally in the production of in-house and on-set content, in order to ensure videos are in line with the channel's grammar and brand message. In the production of creatives, we also utilize tools and solutions like TikTok Creative Center and CapCut to find inspiration, select audio for commercial use, and edit video content.