Our Observatory

A collection of papers, research and insights giving our take on digital marketing's hot topics. Follow us on our social networks and our blog to stay up to date on the latest news from our industry.

OCTOBER 2022

Digital Analytics Revolution

How is the world of digital analytics changing? In this paper you will find a reflection of UPA and a useful analysis that can give you all the elements to make informed decisions in a constantly evolving scenario between decisions of the European Guarantors, new agreements between the US and the EU and the disposal of tools such as Universal Analytics.

You can download the Italian version here.

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PAPER

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2022

Digital Analytics Revolution

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2022

Digital Analytics Revolution

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JULY 2022

Think Insurance! 2022 Edition

Which are the insurance industry’s trends? Find them in our Think Insurance! report: digital challenges, on-demand services, new technologies and new models are the key elements to be competitive in this sector. Download our report!

You can download the Italian version here.

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PAPER

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2022

Think Insurance! 2022 Edition

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2022

Think Insurance! 2022 Edition

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DECEMBER 2021

Think Fashion! 2021 Edition

A new monitoring unit that focuses on changes happening in the fashion world, looking at new trends in corporate communications, new tools to increase user engagement and new business models related to second-hand clothing and rentals.

You can download the Italian version here.

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PAPER

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Think Fashion! 2021 Edition

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Think Fashion! 2021 Edition

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NOVEMBRE 2021

The future of Data Collection

Although the date of dismissal of third-party cookies has been postponed, it is necessary to have clear the options to consider to collect and make use of your first-party data, taking into account the New Guidelines from the Italian Privacy Guarantor.

You can download the Italian version here.

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PAPER

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Data Collection

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Data Collection

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JULY 2021

Digital guide to the end of 3rd-party cookies - road to 2023 - Vol 2

In this new Webranking white paper, you can find the updated State of the Art in terms of cookieless solutions, with the precious opinions of Google, Salesforce, Facebook, OneTrust and Criteo to understand how the digital advertising scenario will evolve in the future years.

You can download the Italian version here.

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PAPER

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La fine dell'advertising cross-publisher?

Road to 2023: Guida al digitale senza cookie di terza parte

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La fine dell'advertising cross-publisher?

Road to 2023: Guida al digitale senza cookie di terza parte

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  • This field is for validation purposes and should be left unchanged.