Positioning yourself on search engines today means, first and foremost, responding to the users who use them to satisfy their needs, requirements and curiosity. SEO is therefore an essential tool for improving customers’ perception of your brand, making it stand out from its competitors and ensuring its visibility over the long term.
Why to choose us
We are the Italian SEO agency behind the most important and complex international Search Engine Optimization projects. That is why we are certain that we are the best choice for SEO in the most complex and multi-faceted situations, including in terms of the players involved.
We have been working in SEO since 1998,
handling projects that are complex and structured, in terms of the types of system integrators and platforms involved.
From brand analysis to content optimization
Every SEO consultation begins with an analysis of the brand and of its online presence, competitor research and a site audit; the aim is to identify both problems and opportunities for growth. Only after an in-depth study of the market will we be able to determine which SEO steps to take, which can range from technical and architectural improvements to the site to content optimization and strengthening the link profile.
Our experience with the main CMSs combined with ongoing training allow us to design tailored strategies for numerous industries operating at the international level: from the banking sector to consumer goods, from the insurance market to fashion, from the world of travel to that of news.
Over the years we have gained in-depth knowledge of different types of websites, such as e-commerce, classified ad sites, institutional sites and comparison sites, as well as of the technologies that underpin them (SalesForce CommerceCloud, Magento, Shopify, Magnolia and proprietary platforms).
What we do
Synergies with other areas
“User-first SEO” is not simply a claim, but a guiding philosophy for our strategic approach. That is why SEO and UX are profoundly linked, in a relationship that puts users and their needs, requirements and aims at the center of the customer journey.
Our SEO philosophy drives us to develop strategies integrated with SEA, based on a synergistic approach that helps to optimize investments based on real brand opportunities.
The Art of User-First SEO
The book was jointly written by Webranking’s SEO team in 2017. A “user-first” approach is the foundational element of the twenty-year discipline that is SEO, which has changed to remain in tune with Google’s attitude: a very strong focus on the user experience and, as a consequence, user satisfaction, including as a ranking element.