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SEO

SEO today

Positioning yourself on search engines today means, first and foremost, responding to the users who use them to satisfy their needs, requirements and curiosity. SEO is therefore an essential tool for improving customers’ perception of your brand, making it stand out from its competitors and ensuring its visibility over the long term.

Why to choose us

We are the Italian SEO agency behind the most important and complex international Search Engine Optimization projects. That is why we are certain that we are the best choice for SEO in the most complex and multi-faceted situations, including in terms of the players involved.

Reach more visitors and expand your pool of potential customers

Increase brand awareness by improving your site's search engine visibility

Boost your conversion rate and increase your online sales

We have been working in SEO since 1998,
handling projects that are complex and structured, in terms of the types of system integrators and platforms involved.

From brand analysis to content optimization

Every SEO consultation begins with an analysis of the brand and of its online presence, competitor research and a site audit; the aim is to identify both problems and opportunities for growth. Only after an in-depth study of the market will we be able to determine which SEO steps to take, which can range from technical and architectural improvements to the site to content optimization and strengthening the link profile.

SEO

In-depth know-how

Our experience with the main CMSs combined with ongoing training allow us to design tailored strategies for numerous industries operating at the international level: from the banking sector to consumer goods, from the insurance market to fashion, from the world of travel to that of news.

Over the years we have gained in-depth knowledge of different types of websites, such as e-commerce, classified ad sites, institutional sites and comparison sites, as well as of the technologies that underpin them (SalesForce CommerceCloud, Magento, Shopify, Magnolia and proprietary platforms).

SEO

What we do

KEYWORD RESEARCH

We examine users’ search data in order to understand their behavior, identifying the principal clusters of keywords related to the brand and its sector of interest.

LOG FILE ANALYSIS

We analyze the behavior of search engine bots to identify the content they deem to be most relevant, recommending improvements on the server end.

INFORMATION ARCHITECTURE

We determine how to organize the structure and categories on the site in such a way as to optimize user navigation and search engine use.

LINK ANALYSIS

We monitor backlinks to our customers’ websites, managing those from low-quality domains and unnatural mentions which could harm their link profiles.

SEO ANALYSIS

We check the condition of the site and perform an SEO tech and content audit, recommending actions aimed to resolve any problems.

COMPETITOR ANALYSIS

We identify the market opportunities that your competitors are not seizing in order to offer you a strategic advantage in search results.

LINK BUILDING

We select publications and blogs in order to obtain high-quality inbound links that strengthen your site’s authority from the viewpoints of users and of search engines.

CONTENT ANALYSIS

We optimize site content based on market analyses and search trends so as to make it 100% SEO-friendly and to increase traffic and conversion numbers.

Synergies with other areas

“User-first SEO” is not simply a claim, but a guiding philosophy for our strategic approach. That is why SEO and UX are profoundly linked, in a relationship that puts users and their needs, requirements and aims at the center of the customer journey.

Our SEO philosophy drives us to develop strategies integrated with SEA, based on a synergistic approach that helps to optimize investments based on real brand opportunities.

THE AUTHORS OF THE BOOK FOR HOEPLI

The Art of User-First SEO

The book was jointly written by Webranking’s SEO team in 2017. A “user-first” approach is the foundational element of the twenty-year discipline that is SEO, which has changed to remain in tune with Google’s attitude: a very strong focus on the user experience and, as a consequence, user satisfaction, including as a ranking element.

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SEO

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