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UX/UI Design

We design experiences

Our approach to design is data-based: We always start by analyzing user data and behavior, which allows us to design an effective structure that fulfills both your users’ and your business’s needs. To us, design means meeting the practical needs that emerge during the co-design phase—whether these are strengths to be enhanced or gaps to be filled.

We pay special attention to development

When we design a site, we pay close attention to the technical and operational requirements of the platform on which it will be developed, attempting to smooth the transition from prototyping to actual implementation. We work with you to select the design tools most compatible with your needs: Figma, Sketch, Axure, InVision or XD… our stack is as comprehensive as our experience.

Requirements gathering

Operational specifications

Selection of the design tool

USER EXPERIENCE

Perfectly executed UI design

Thanks to the support of Daimon, our own internal creative agency, we are able to create sites with high visual and communication impact. Our User Interface is based on an interpretation and translation of the brand’s style-guides and visual communication guidelines, provided by the creative department. A concept study focused around your brand, arising from a parallel process that is in synergy with the realm of UX.

Consistency and continuity within the digital ecosystem, thanks to the design system.

Objective: uninterrupted navigation

We establish a set of rules and guidelines with the aim of maintaining consistency and continuity across your brand’s various touchpoints: site, app, mobile version, etc. By so doing, we ensure that navigation is uninterrupted, providing the user with a familiar and linear brand experience across all platforms.

Optimized information architecture

A structure that incorporates different perspectives. A melting pot of user research, data analysis, navigation analysis and facts gleaned from user interviews that allow us to create a page structure conceived for its intended use. Using wireframing, we design architecture with a special focus on microcopy and on SEO requirements.

USER EXPERIENCE

Our Case Studies

The journey of digital transformation

Giunti Scuola’s digital transformation by bringing all their content onto one hub

Data Inspired Creativity

UX & data-driven design for a new digital strategy

A CRO Strategy

When the Test&Learn approach improves a site’s User Experience