The Cross-Channel Customer Journey
Understanding how a user’s journeys unfolds as they come into contact with the brand is the first step towards tailored communication. By studying the target and analyzing user behavior data, we are able to create cross-channel journeys that allow us to lay a foundation on which to build navigation flows.
Sync. for data collection
In order to have a tailored communication strategy, it is essential to be able to correctly read and collect data. We create the right connections between site, CRM and sending platform, in order to organize the upstream data collection needed to perfect your message.
Once we have mapped out the customer journey, we go on to determine the triggers, messages and channels to include: email, text message, push notifications, pop-ups or dynamic website elements.
Based on your objectives—be they loyalty or conversion—we will organize the flow of automation that can best satisfy your needs.
More than strategy
We also create elements well-suited to
different adaptations of your strategy, with copy and layouts designed with the distinctive features of each channel and the brand’s specific characteristics in mind.
We focus on the subject lines of emails, to incentivize recipients to
open them, push notifications that entice people to tap, and pop-ups
that lead to conversions.