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A/B Test & CRO

Conversion Rate Optimization

We believe that CRO offers one of the highest ROI when it comes to investing in your digital marketing plan. Conversion costs are constantly rising. Users are becoming more demanding, while competitors simultaneously increase their competitiveness.

Investing in Conversion Rate Optimization means launching a process of beneficial experimentation, which, using test-and-learn logic, will allow you to optimize your users’ conversion funnels to an extent commensurate with your investment.

A scalable process

Starting with qualitative and quantitative analyses, we determine the hypotheses to be tested, create mockups and run tests for as long as it takes to verify the validity of those hypotheses. Quite often, the evidence that emerges in turn fuels more analyses and hypotheses, thus giving rise to an ongoing virtuous cycle that evolves along with users, generating value for the target, for your business, and consequently having measurable positive impacts on your KPIs.


Hypotheses and Testing

Measuring the results

A culture of experimentation
is an essential asset
for marketing strategies

A culture of experimentation

We are talking about a strategic company-wide approach whose purpose is to perfect processes across every touchpoint of the business, one that aims to create value for the organization and is based on an analysis of its typical consumer and on test-and-learn logic. In applying this rationale to digital marketing, the optimization plan makes use of tools such as A/B testing, alongside a well-structured strategy, to allow you to test data-driven hypotheses, carefully prioritized based on your business objectives.

Our CRO mission

We firmly believe that a well-structured CRO strategy can provide results as quickly as the short-to-medium term. We do not rely on best practices, but on research about your users, because we are confident that this is the crucial advantage that allows us to provide the best experience possible and the key to optimizing your business.

Google Optimize

A solution offered by the Google Marketing Platform, for every operation that aims to optimize and personalize the user experience.

Adobe Target

A tool from the Adobe Marketing Cloud that has huge potentialities in terms of A/B testing, predictive testing and personalization.

Our Case Studies


CRO: from tactics to strategy

Designing a new user experience

A redesign and replatforming project

BPER Banca Digital Reinassance

The new corporate website