End of 3rd-party cookies:
road to 2023
An open debate
Google has just announced the delay to the end of 2023 of the whole project of 3rd-party cookies dismission on its web browser Chrome. Google is working on new common industry solutions to ensure users’ privacy and, at the same time, to keep delivering results through digital advertising.
The time extension should not imply that this topic is too far in the future to deal with it: many of the changes are complex to implement and require time and resources to change and adapt, so it is time to start!
Impacts and solutions
The situation around the third-party cookies deprecation is still in progress, many possible solutions are still being explored. Many players are gearing up to find valid alternatives allowing users to be more confident in their online privacy on the one hand, while on the other, allowing publishers, advertisers, and developers to continue working with digital advertising. We decided to give the floor to relevant partners such as Google, Salesforce, Facebook, Onetrust and Criteo who are actively working to find alternatives and technological solutions for a cookieless world.
Digital guide to the end of 3rd-party cookies - road to 2023
In this new Webranking white paper, you can find the updated State of the Art in terms of cookieless solutions, with the precious opinions of Google, Salesforce, Facebook, OneTrust and Criteo to understand how the digital advertising scenario will evolve in the future years.
You can download the Italian version here.