As of today, the tools made available by Google for this purpose are the Consent Mode, a feature that allows you to obtain information in a totally anonymous way; the Server Side Tagging, the tagging system launched last year that allows you to have full control on tracking and data collected from user browsing and the New Google Analytics. Although little is known about this latest technology, it is certainly the reference point of Big G where all the new technologies for the Cookieless Era will be developed and maintained.
The future of Data Collection
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