Regain control of the data
Although the date of dismissal of third-party cookies has been postponed, it is necessary to have clear the options to consider to collect and make use of your first-party data, taking into account the New Guidelines from the Italian Privacy Guarantor.
As of today, the tools made available by Google for this purpose are the Consent Mode, a feature that allows you to obtain information in a totally anonymous way; the Server Side Tagging, the tagging system launched last year that allows you to have full control on tracking and data collected from user browsing and the New Google Analytics. Although little is known about this latest technology, it is certainly the reference point of Big G where all the new technologies for the Cookieless Era will be developed and maintained.
The future of Data Collection
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