Microcopy differentiated for different situations
By balancing the tone of voice and simplifying the message, we construct guiding text for different actions and moments.
But where is the microcopy? It is in forms, calls-to-action and pop-ups, in the cart on your e-commerce site (even when it’s empty!), in filters, on product pages, in personal profiles… in other words, on every website page where the brand needs to communicate with the user.
Simplify to add value
Simplifying the user journey increases conversions. Here, too, we begin with the target, with the objective of personalizing and simplifying the experience, maintaining a balance between images and copy. We immerse users in the content by enhancing their navigational experience.
Build user loyalty
Choosing the right words and using them at the right time for the length of the purchasing funnel allows the target to have an overall positive navigational experience—precisely because they feel understood. This will build stronger loyalty towards your brand.