SDA Bocconi
Enhance the navigation experience and the international push
- Educational
Objectives
Promoting SDA Bocconi Masters, courses and MBAs online, both on the national and international markets, as well as setting up a business support project with specific consulting plans for the company.
2020 saw the creation of new paradigms, including as concerns training, which have involved a revolution in terms of content and methods for accessing programs.
Marco La Torre, Channel Marketing Manager di SDA Bocconi
Approach
At the heart of the strategic advertising consultancy was the need to correlate users having specific profiles, objectives and ambitions with the programs proposed by the Management School most suited to their future, with the addition of specific emphasis on the international scope of the educational offering. With exactly this in mind, Webranking placed the engineering skills of the Martech area at the service of the targeting activity in the hands of the Digital Advertising area, allowing for a system of ever-more precise definition of potentially relevant audiences
