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Migration to GA4 and SEO strategy




Digital Analytics, SEO




For over 60 years, Chicco has been close to families, listening to them and offering them 360° support with simple and effective solutions. The brand has always been attentive to the needs of parents, maintaining dialogue with them to help them expand their know-how and experience through dialogue and continuous collaboration with experts and the medico-scientific world. Today, Chicco is present in over 120 countries around the world. Since 2023, Webranking has supported Chicco in the digital transformation process and in developing its online presence.




Digital Analytics



“At a delicate time for companies like the Universal Analytics sunset, we are very proud to lead Chicco’s migration towards a new GA4 architecture, putting the emphasis on training of professionals from all over the world that will prove to be strategic for the challenges of the immediate future.”

Federico Fuzzi, Head of Digital Analytics e CRO di Webranking


The agency’s expertise in Digital Analytics has been instrumental in driving the migration of childhood specialist Chicco from 12 Universal Analytics properties to a single, robust Google Analytics 4 architecture. The technical operation was also accompanied by an important training component, with advanced courses dedicated to over 40 digital professionals from Chicco, all over the world, thus facilitating the management of the new platform and, with it, the data analysis. In addition to Digital Analytics consulting, Webranking launched an SEO strategy with the company, starting from an analysis of online searches and topic scouting. The aim was to increase brand visibility, making the most of the creation and optimisation of online texts and content.