Objectives
The aim of the consultancy was to boost organic traffic and encourage conversions by optimising structure and content using a data-driven approach for the brand’s new international ecommerce.
“We needed to get our message across to as many people as possible. Thanks to Webranking’s professionalism, we are confident that a new phase of expansion lies ahead of us.”
Giovanni Randazzo and Matteo Melotti, Founders of 24Bottles
Approach
The strategy was based on an analysis of the search habits of users in Italy and in foreign markets, to prepare the site to intercept the needs of individual markets. The protagonists of the new e-commerce will therefore be users, placed at the centre of the browsing experience, together with products whose functionality and design will be enhanced by the new site architecture.
In anticipation of the sale of Universal Analytics, confirmed for 2023, the digital analytics area also managed the setup of Google Analytics 4 and the migration of the site, paying particular attention to ensuring continuity of data from the previous platform.
