Goals
Consolidate customer loyalty in an increasingly competitive landscape characterized by very high brand infidelity. At the same time, improve investment and return on advertising budget. In particular, the company wanted to understand how paid social campaigns were contributing to sales, and then optimise.
One of the first brands in the world to have used the social integration in Search Ads 360, thanks to the advice of Webranking.
Approach
To overcome the division into silos of the different digital advertising channels and in order to improve investments and the return on the advertising budget, it was necessary to adopt a holistic approach. Thanks to our advertising team, together with Google, Geox was able to integrate the traffic and performance data of paid social campaigns directly into the Search Ads 360 platform. An approach that allowed the company to receive cross-channel reports, obtain more accurate data and better visibility on the performance of individual marketing channels to make more effective decisions in terms of bid strategy, as well as adopting a data driven attribution model that combines data from all the marketing channels used.
