Tecnomat

Objectives

Tecnomat is one of the main European players specializing in professional technical and finishing products for the maintenance, construction, and renovation of homes, with an e-commerce featuring a broad and detailed catalog. Its depth represents an important opportunity for visibility and business, but the manual creation of new product catalog pages made it difficult to comprehensively cover the numerous specific product-related searches.

The goal was, and remains, to enhance the catalog's potential by increasing qualified traffic volumes to the e-commerce site and conversion opportunities, while at the same time overcoming the technical and operational limitations linked to the manual creation of pages.

Approach

The key to the project was the integration of Amplisite, the platform developed by Webranking designed specifically to transform e-commerce catalogs into a true acquisition asset. The strategy focused on creating highly vertical and specific listing pages aimed at capturing targeted search intents and long-tail keywords, bringing customers to the site who are closer to conversion.

Thanks to Amplisite, the process of creating pages was automated and scaled up, allowing for the progressive expansion of the e-commerce's information architecture without relying on manual management of each individual PLP, avoiding content duplication thanks to the tool's automatic control. The goal was not only to generate higher traffic volumes but to increase relevance and guide users toward catalogs increasingly specific to their needs.

The project also included a dedicated training path for the Tecnomat team, which progressively gained autonomy in using the platform and publishing new pages, making the model scalable also from an operational perspective.