Be ⸱ the digital leader, the new pay-off that becomes a promise to customers
Our new identity tells the story of the scale we have reached: the largest digital agency with Italian capital, entirely grown internally.
Today Webranking is no longer an SME, on its way to joining the 0.1% of large companies in Italy, alone capable of generating one third of the added value of our country.
More than a claim, "Be ⸱ the digital leader" is a promise addressed to managers aiming to seize the opportunities of innovation, consolidating their leadership, becoming the reference point for the future of their organizations.
“We support decision makers ready to lead projects that have an impact, able to generate value that does not go unnoticed” declares Nereo Sciutto, CEO of Webranking.
With 260 consultants, 56 million euros in revenue, and over 250 million in advertising investments managed across the main global markets, it also stands strong with an authentic reputation recognized by the market.
The new identity starts here: aligning the external representation with what the company has become.
From “digital as a service” to “digital as a territory”
The new positioning takes shape from a simple observation: digital is a competitive context that has become truly broad, increasingly pervasive, in which companies must operate. A territory where brands compete for attention, relevance, and growth while facing an increase in complexity, fragmentation, and difficulty in breaking away from traditional models that are working less and less.
Webranking is active across the entire digital playing field and manages to overcome the silos logic between creativity, technology, advertising planning, and strategic consulting. It is not just about formally integrating different skills but about building coherent solutions that allow managers to make better and more informed decisions, taking into account all aspects and implications. The modus operandi minimizes friction, speeds up delivery, and streamlines costs and organization.
“From day one, we combined marketing, communication, and technology under one roof, and that choice proved to be the right one. We enable managers to manage the complexity that digital generates and transform it into a real competitive advantage which is what they ask us for today,” adds Nereo.
A guided claim
The payoff “Be ⸱ The Digital Leader” represents a change in perspective and addresses decision makers. It focuses on people, who are the true drivers of organizations and their changes over time.
It does not assert the agency’s leadership. It transfers the ambition to those leading companies and teams in an increasingly demanding competitive context. For a manager, being a digital leader can mean various things, but the ability to deliver results and make them resonate within the company remains central.
In this sense, “Be ⸱ The Digital Leader” is not a simple statement. It is a commitment.
“As proud as we are, we have chosen to go beyond the story of Webranking and the position we have reached. We believe it is important to help our clients strengthen their own, and it is a message we identify with” continues Nereo.
Challenger by nature
In the Italian landscape, traditionally occupied only by branches of international holdings, we consolidate an independent model that today competes on equal terms, thanks to a significant size combined with technical excellence and the agility of a challenger.
The spirit of a challenger is central: it does not merely adapt to the market as it is, but helps to evolve it by proposing new paths, anticipating signals of change, researching and testing better solutions, looking at what works worldwide, without limiting itself to the traditional models of the Italian market.
The agency has always grown organically, investing in organization, management, and skills. Operating in international markets, starting from Italy, with a hub model—enhanced by digital—that is smarter and more efficient than the network structure that is a legacy of offline planning.
The commitment to communicate an example
Webranking has been recognized among the best workplaces in Europe thanks to its culture and many investments in the quality and motivation of its people, building and maintaining know-how within the company and offering clients extremely skilled and motivated teams.
Also for this reason, the agency has included among its ESG commitments the goal of being a positive example in the market of a reality that manages to combine significant economic results both for itself and for its clients, thanks to a model that values people and, through them, brings a broader impact on society, in the territories and communities where collaborators operate and live.
Nereo Sciutto concludes: “We believe this is probably the most important commitment that Webranking has successfully carried forward. And we are truly proud of it”.
