Webranking supports “Branding e-volution 2026”: a concrete vision of the future of brand strategies

 

Also this year, Webranking is among the partners and sponsors of “Branding e-volution”, the project promoted by UPA and the School of Management of the Politecnico di Milano which, every two years, analyzes the evolution of brand strategies.

The research results will be presented at a conference to be held on May 27, 2026 in Milan, at the Politecnico di Milano, also available via live streaming.

The event brings together, alongside Webranking, some of the main market players – including Amazon Ads, Google, Spotify, Rai Pubblicità – who will help provide a strategic and updated reading of the changes redefining the role of the brand.

 

Why we are part of this project

Branding is increasingly complex to manage … and even to define. The role of purpose, customer intimacy, but above all the opportunities brought by digital, which occupies ever larger territories, need analysis, collection of data and opinions, continuous study and understanding of what is changing. 

It is a complex ecosystem, made of increasingly integrated touchpoints, where brand building and performance finally coexist and influence each other.
Where the boundaries between media, content, and technology are increasingly blurred.
And where the difference is not made by individual tools, but by the ability to orchestrate everything coherently and measurably.

This is exactly the territory on which the “Branding e-volution” research moves.

«This is the second edition in which we are partners of what I find to be the best research on the topic of brand and therefore on marketing and brand communication. 

A point of reference for the quality and quantity of data it collects. Participants share a very interesting snapshot of how investors behave: what is important - or becomes less so - in their planning and decisions. 

The data that emerges from the research is one of the beacons we use when building strategies for the brands we work with. »

comments Nereo Sciutto

An active contribution to the debate

During the conference, Nereo Sciutto, CEO of Webranking, will speak about the role marketing and technology play in creating value-driven experiences for the brand, for example within LLMs and research on generative AI. 

For Webranking, being part of this project means actively contributing to a conversation that concerns the entire market: how to build solid brands in an increasingly fragmented ecosystem, where every interaction matters and where the complexity of decisions is ever higher.

It is possible to register for the conference through this link.