OVS and Webranking at Netcomm Forum: the role of Amplisite in the growth of eCommerce

 

During Netcomm Forum 2026, together with OVS, we discussed one of the most current challenges for ecommerce: rapidly evolving the site and customer experience by scaling performance and overcoming natural technological limitations.

During the speech, we explained the role of Amplisite, the solution developed and patented by Webranking to help eCommerce intercept new traffic and conversion opportunities through the scalable creation of optimized listing pages.

An increasingly complex context for eCommerce

Today, many brands have to manage increasingly large and complex catalogs, while platform rigidity and development times slow down the ability to quickly address new search trends and new user needs.

In this scenario, evolving the customer experience while at the same time maintaining SEO robustness and commercial performance is an increasingly strategic challenge.

The role of Amplisite

Amplisite was created precisely to meet this need.

The solution combines product feeds, keyword research, and automation to quickly generate new optimized listing pages, minimizing the technical effort required from internal teams.

The goal is to help brands intercept new traffic opportunities, improve organic coverage, and simultaneously support SEO activities, advertising campaigns, and customer experience.

It is this approach of ours that combines innovative technologies that address concrete business needs with experience in complex and competitive fields, that makes us the best digital agency also dealing with SEO in the large enterprise sector.

How OVS adopted Amplisite

In the case presented at Netcomm, OVS incorporated Amplisite into a broader evolution path of its digital platform, with the aim of increasing organic coverage and making the creation of new listing pages more scalable.

Thanks to the integration between catalog data and the automation offered by the tool, the team was able to quickly publish new optimized pages, supporting both already strategic categories and new growth areas.

This approach progressively expanded the site’s visibility, improved interlinking, and built more effective navigation paths to guide users towards conversion. Among the results shared during the presentation were also superior performances compared to the site's standard listings, with Amplisite pages achieving a conversion rate of 2.33% (+69%), an increase in product clicks of +411%, and an ROI exceeding 1900% recorded in the first months after the project activation relative to the licensing cost.

"We are proud of Amplisite’s growth, now a technological partner for leading brands in hyper-competitive markets. Our rule is simple: we only start the project if the preliminary estimates indicate a ROI of at least 5 times the investment. This total transparency guarantees us a 100% retention rate. The partnership with OVS represents the epitome of this model: working in complete trust with such a clear and innovation-open team has allowed us to turn technological challenges into exceptional results."
explains Stefano Bocchini, Go-to-Market & Product Manager at Webranking

The experience shared at Netcomm confirmed how essential it is today to integrate technology, data, and strategy to help eCommerce grow in an increasingly competitive and ever-evolving context.

Thanks to the OVS team for sharing on stage the results achieved in these years of collaboration and to all the people who attended the session at Netcomm Forum 2026.