Napapijri chooses Webranking as media agency in EMEA

Webranking will support Napapijri in managing full-funnel media investments, assisting the VF Corp brand in developing a new strategy aimed at increasing sales and brand strength, in international markets.

The assignment marks the beginning of a new phase of strategic collaboration and confirms Napapijri's intention to strengthen its presence in the EMEA markets through an integrated approach that combines brand building, innovation, and performance.

Founded at the foot of Mont Blanc in 1987, Napapijri has built over the years a distinctive vision that combines a spirit of exploration, creativity, and contemporary design. With iconic products such as the Skidoo and Rainforest jackets, the brand has helped redefine the concept of outerwear, transforming the anorak into a symbol of style and expressive freedom far beyond the outdoor world. Today it continues to inspire a new generation of Cultural Adventurers, curious and open-minded people who see travel as a cultural experience before being a geographical one.

The collaboration will involve full-funnel media activities with the goal of creating an effective connection between awareness, consideration, and conversion, integrating data, technology, creativity, and media activation within an omnichannel ecosystem and helping to strengthen the brand's relationship with its community.

“Napapijri is a brand with a strong and recognizable identity, which has been able to evolve while maintaining consistency and authenticity,” comments Nereo Sciutto, CEO of Webranking. “We are aware of the market difficulties at the moment and even more determined to make our contribution count. We bring with us the experience gained alongside numerous fashion and lifestyle brands: we have a deep knowledge of the industry, its processes, and ways of working. We are excited to collaborate with the Napapijri team to enhance its potential and support its development path in international markets.
 

Webranking is already the EMEA media agency for VF's Vans and Altra Running, with collaborations that have just been renewed.