MAXIMIZING ADVERTISING INVESTMENTS
Culligan approached Webranking in July 2018 with the goal of boosting site performance through management of its advertising.
Achieving the optimal advertising mix thanks to data analysis
FROM DATA ANALYSIS, TO A/B TESTING, TO USER EXPERIENCE
We analyzed the insights from advertising activities, which brought to light how important mobile ads were for achieving high performance. That is why we concentrated our efforts on bidding optimization, as well as on the creative part and on the site itself.
We opted to carry out A/B testing on the landing pages, in order to discover which design performed best, in particular on mobile devices, with a view to optimizing the entire lead generation process and improving user experience
By analyzing the data and putting our insights to work improving creatives and the landing page, and using a strategy that put the lead generation tools available through Facebook in a central role, we were able to triple the number of leads gained in a matter of a few months, while reducing the cost-per-lead.