Goals
ACCELERATING THE JOURNEY OF DIGITAL TRANSFORMATION
Bulgari approached Webranking with the objective of accelerating its journey of digital transformation, improving its processes and migrating to Salesforce Commerce Cloud for the occasion of the launch of the new bulgari.com website in over 19 countries
A journey of digital transformation with migration to Salesforce in 19 countries
Approach
A STRUCTURED APPROACH FOR 19 COUNTRIES
Since 2016, Webranking has been supporting Bulgari in an international search engine project encompassing 12 languages and, thanks to its strong marketing technology component, has assisted the Roman fashion house with the task of moving to Google Tag Manager and, at the same time, migrating its entire platform to Salesforce Commerce Cloud.
These activities are part of a strategic plan that includes the launch of the new bulgari.com website in over 19 countries.
In addition to implementing a digital analytics strategy, Webranking created a set of dashboards to make it easier to visualize the complex data that an ecosystem like that of Bulgari generates, with the goals of being able to read data in real time and of providing a visual representation of that data that could effectively support company decision-making.
These activities are part of a strategic plan that includes the launch of the new bulgari.com website in over 19 countries.
In addition to implementing a digital analytics strategy, Webranking created a set of dashboards to make it easier to visualize the complex data that an ecosystem like that of Bulgari generates, with the goals of being able to read data in real time and of providing a visual representation of that data that could effectively support company decision-making.
Results
19
FAULTLESS SITE MIGRATION
