Simplifying navigation flows, gathering data and business insights, optimizing the user experience
The UX team then analyzed this information in order to create data-driven navigation flows, while the Creative team focused on designing an interface that presents a new corporate identity for the Group in line with the latest finance sector trends.
This work was supported by the MarTech department, which handled site development, ensuring that the technological structure remained faithful to the Group’s strategic mindset.
We also launched a digital analytics consulting project to measure all of the user interactions occurring on the site through a new technical tracking and assessment initiative; this was in addition to SEO consulting focusing on site optimization.
The entire project was characterized by a co-design approach undertaken with the customer, for step-by-step flow and activity management.