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Reale Mutua

Data-inspired Creativity

Learn how the synergy between UX & data-driven design is at the basis of the Reale Mutua digital strategy
INDUSTRY

Insurance

SERVICES

UX, Web Development, Digital Analytics, SEO

WEBSITE

www.realemutua.it

Goals

NEW QUALIFIED LEADS
RMA’s goal was to rethink their site from a data-driven perspective that would boost its usability and the consequent generation of qualified quotes. Another important aspect was the migration of all of the applications developed up to that time into a single infrastructure that was more dynamic and flexible for the business.

Increasing leads in target markets

Every application on a single platform

Optimizing the site’s User Experience

Simplifying navigation flows, gathering data and business insights, optimizing the user experience

Approach

DATA DRIVEN DESIGN FOR A SUCCESSFUL BUSINESS STRATEGY
In the early stages, data was gathered from digital analytics platforms to be used alongside insights gleaned from interviews with users and stakeholders.
The UX team then analyzed this information in order to create data-driven navigation flows, while the Creative team focused on designing an interface that presents a new corporate identity for the Group in line with the latest finance sector trends.

This work was supported by the MarTech department, which handled site development, ensuring that the technological structure remained faithful to the Group’s strategic mindset.
We also launched a digital analytics consulting project to measure all of the user interactions occurring on the site through a new technical tracking and assessment initiative; this was in addition to SEO consulting focusing on site optimization.
The entire project was characterized by a co-design approach undertaken with the customer, for step-by-step flow and activity management.

Results

A BLUE-RIBBON DIGITAL STRATEGY
The project created for Reale Mutua Assicurazioni won first prize in the “Insurance, Finance and Research” category at the 20th Interactive Key Awards.
54 NEW USERS REGISTERED TO ENTER THE SITE’S RESERVED AREA
24 TOTAL SESSIONS
34 MOBILE DEVICE SESSIONS