Objectives
Involve the customer base of Diadora Utility, a brand of workwear and protective equipment, with a nationwide social campaign, planned by Webranking, disseminating the stories of people returning to work after the national lockdown period.
Amplify the voice of your community through social media
Approach
Through a video on Facebook and Instagram, users were invited to answer some questions posed by a chatbot on the Facebook Messenger app and to share their thoughts on returning to work. Once the various contributions were collected, they were then placed on a landing page created on the Diadora Utility website and shared through social channels media. With this initiative, Diadora is implementing a project about neighborliness and community during a period of uncertainty, listening to the needs of the professionals it addresses, amplifying their voice.
