Goals
Rethinking the Warrant Hub and Warrant Innovation Lab digital identity, beginning with the redesign of their websites.
Raising awareness and appreciation of the business’s local nature and strengthening consultant/customer communication, with the aim of informing companies about new business models and about all of the latest sector news and events.
In addition, meeting the need to describe the wide range of consulting services that Warrant Hub is able to offer, beginning with a custom analysis of each business.
Creating a single brand image for both sites, but one which nonetheless differentiates the elements that make Warrant Innovation Lab distinct.
Enhancing the brand’s image by developing an impactful UI
Approach
We developed a concept that used language that was ‘institutional’ but, at the same time, familiar to the user, so as to allow the consultant to be perceived as capable of personalization and of supporting the customer as they embarked on a sound and well-constructed journey. We updated the coordinated image by creating assets designed directly for the digital context and raising awareness and appreciation of the brand’s local nature with an impactful video.
We set Warrant Innovation Lab apart using a specific color composition and by placing emphasis on its differentiating elements at the content level. Continuity with the principal brand image was ensured through the use of the same UI Kit created for Warrant Hub.
