Objectives
In addition to its strong retail presence, Geox has, for many years, been investing in the development of a global Digital Transformation project in the European and North American markets, through an omnichannel formula focused on the synergy between physical stores and online channels. To bolster its online presence, Geox has turned to Webranking and in particular to Data Kojak, the software that automatically reports data collection problems.
The collection of reliable and correct data is a central requirement for our decision-making. To this end, a tool like Data Kojak can guarantee quality data collection whilst safeguarding user privacy.
Manuel Lovison, Global Head of ecommerce, Geox
Project
With the increasing importance of the eCommerce platform and the on-site presence of personalised interaction events and advanced tracking, solid and correct data collection is absolutely vital to drawing up a complete overview of the customer journey and, consequently, to maintaining the right level of detail when analysing the sales funnel.
Constant monitoring is also essential to guarantee user privacy and ensure all measures necessary for its protection are implemented. Data Kojak ensures compliance with the rules on the processing of personal data, identifying data that should not be collected and preventing them from being processed by the tool.
